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Mia has received lot of comments on one of her wall posts/blog, but she also received lots of emails also, so Mia is confused which one to handle first, the mails received or to view and reply to comments received, managing a single task at a time separately, increases her time and energy in accomplishment of her communications information received, therefore all types of communications needs to be centralised.
John is a acid consumer of latest gadgets news, goes to several sites related to latest gadgets but also wants to view similar information and content elsewhere related to latest gadgets, so John needs to search more content related to tech gadgets, so if we enable integration of multiple platforms related to same medium like an eg- Picassa and flickr for photos, daily motion, and YouTube for videos, it will be simpler in accessing content rather searching for similar content.
Mike needs to share & view his content and its updates to import and export his data, Mike needs to login to each platform separately to access his data, after accessing his data from each site, Mike has to wait for push and pull his content which would again be a loss of time in getting his information and content. Therefore, a single sign on needs to be created, wherein Mike can connect to all his accounts through a single login and create settings to import and export of data on each site with just a couple of steps.
Amanda found something interesting on the net, and would like to share her thoughts, share and store in her online profile account on some platform, she has to copy that information to local pc/laptop then post to her online account, and her followers and peers would like to see her what she is doing or recently done there is a universal app/niche platform to be created in her order for Amanda to sync web plus also seamlessly allow Amanda to pull any content or information across the web to her online identities from any place on the web with a single touch. So the role of data portability and push and pull of content to one own online identity needs to come in place across the web.
Coca Cola wants to promote and market its products effectively to reach a larger audience in the shortest possible time, Coca Cola has to create a mailing list and collect data, create fan pages to gather fans, create a community and network to share about its product launch, if we create and develop effective marketing tools around each platform, Coca Cola would save time and investment in hiring a expert a manual level, with just a couple of clicks Coca Cola can manage their marketing media and networks in a jiffy, so we can see a separate niche can be created around marketing across separate platforms.