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RajaSekhar1037227
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Cinema is waiting to tear out of the confines of a fixed space and rigid duration.
Despite being derided as a lowbrow art form by most intellectuals, the cinematic form has surfed incredibly well on the international waves of popular culture. Cinema has collapsed political borders, challenged traditional vestiges of morality, and drawn new boundaries on many issues. But the business of cinema is being seriously eroded by digital technology and the Internet. More than 75% of films produced in the U.S. and India are struggling to recover their investments. Despite Netflix and Amazon Prime setting off the fire alarms in giant Hollywood studios by offering almost unlimited access to movie at throwaway prices, corporate moguls still waltz on the red carpets hoping that Swarovski and L'Oreal will be there to pick up the tabs for all the champagne.