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The New York-based research firm analysed 1,171,165 words across 10 years of transcripts from Facebook, Apple, Microsoft, Google, and Amazon. Earnings calls, where a company's management discusses its financial performance with industry analysts, typically give the audience a peek into its broader strategies and direction.
While mentions of India have gone down significantly for Amazon and Apple over the last year, CB Insights said, tech giants Google and Microsoft spoke more often about Asia's third-largest economy.
"Apple's iPhone remains too expensive for most Indian consumers, while Amazon faces tough local competition in the country," CB Insights said in the report. Indeed, over the last year, Apple has had a tough time in India: Revenue growth fell and it has also been losing out to Samsung and other Android-based devices.
But this doesn't imply that Apple hasn't been paying close attention. "We are investing in India. We've already launched an app accelerator centre. That's on top of working with the channel and looking at expanding our go-to-market in general. And we began to produce the iPhone SE there during the quarter. I'm very, very bullish and very, very optimistic about India," Apple CEO Tim Cook said during an Aug. 01, 2017 earnings call, according to CB Insights.
E-commerce giant Amazon has challenges of its own. In India’s rapidly growing online retailing market, Amazon has had to battle India’s e-commerce poster boy Flipkart.