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Surprisingly, it works . Repeating myself afterwards minus the cups I sound even more convincing about the specifics of my fish-and-chip dinner than I did the first time round. The cups device is just one of the many exercises taught in City Academy's 'How to Get Heard in Meetings' course, which, while open to anyone, is being marketed as an especially female-friendly way to apply performance techniques to everyday scenarios. Women have long struggled to make themselves heard in the workplace. In 2014, Harvard Business Review reported that "we have consistently heard women say that they feel less effective in meetings than they do in other business situations. Some say that their voice are ignored or drowned out. Others tell us that they can't find a way into the conversation ... In fact, several men reported seeing a female colleague get rattled or remain silent even when she was the expert at the table."
Executives with poor communication skills often struggle to get themselves heard at meetings. Female executives have been noted to get rattled and drowned out at such meetings.