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Two common terms used to describe a salesperson are "Farmer" and "Hunter". The reality is that most professional salespeople have a little of both. A hunter is often associated with aggressive personalities who use aggressive sales technique. In terms of sales methodology, a hunter refers to a person whose focus is on bringing in and closing deals. This process is called "sales capturing". An example is a commodity sale such as a long distance salesperson, shoe salesperson and to a degree a car salesperson. Their job is to find and convert buyers. A sales farmer is someone who creates sales demand through activities that directly influence and alter the buying process.