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GLOBAL RETAILING INDUSTRY

created Sep 2nd 2017, 03:33 by


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669 words
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The latter half of the 20th Century, in both Europe and North America, has seen the
emergence of the supermarket as the dominant grocery retail form. The reasons why
supermarkets have come to dominate food retailing are not hard to find. The search for
convenience in food shopping and consumption, coupled to car ownership, led to the
birth of the supermarket. As incomes rose and shoppers sought both convenience and
new tastes and stimulation, supermarkets were able to expand the products offered. The
invention of the bar code allowed a store to manage thousands of items and their prices
and led to 'just-in-time' store replenishment and the ability to carry tens of thousands of
individual items. Computer-operated depots and logistical systems integrated store
replenishment with consumer demand in a single electronic system. The superstore was
born.On the Global Retail Stage, little has remained the same over the last decade. One of the
few similarities with today is that Wal-Mart was ranked the top retailer in the world
then and it still holds that distinction. Other than Wal-Mart’s dominance, there’s little
about today’s environment that looks like the mid-1990s. The global economy has
changed, consumer demand has shifted, and retailers’ operating systems today are
infused with far more technology than was the case six years ago.
Saturated home markets, fierce competition and restrictive legislation have relentlessly
pushed major food retailers into the globalization mode. Since the mid-1990s, numerous
governments have opened up their economies as well, to the free markets and foreign
investment that has been a plus for many a retailer. However, a more near-term concern,
has been the global economic slowdown that has resulted from dramatic cutback in
corporate IT and other types of capital spending. Consumers themselves have become
much more price sensitive and conservative in their buying, particularly in the more
advanced economies.
From an operational point of view, active practitioners have voiced their opinion that
retailer concerns in 2003 have turned to deflation, lack of pricing power, global overcapacity, low interest rates, economic stagnation, slump in world tourism and declining
consumer confidence. But, even before the global economic slowdown that forced
retailers into monitoring costs more effectively, technological advances were a way of
life in retail organizations. Technology has become the real enabler for retailers over the
last six years. Supply chain innovations for retailers were particularly strong in the
second half of the 1990s and have continued into today. With all the emphasis on
technology and cost-cutting, a major thrust of retailers continues to be demand-based:
finding new markets through globalization efforts. Four years ago, more than half (53
per cent) of the top 200 retailers operated in only one country. Today, only 44 per cent
remain single-country merchants. This globalization trend can only intensify in the years
ahead. The benefits of increased sales and greater economies of scale are too large to be
ignored.The global retail industry has traveled a long way from a small beginning to an industry
where the world wide retail sales alone is valued at $ 7 trillion (Source:2003 Global Retail
Report, Deloitte Touche Tohmatsu). The top 200 retailers alone account for 30% of
worldwide demand. Retail sales being generally driven by people’s ability (disposable
income) and willingness (consumer confidence) to buy, compliments the fact that the
money spent on household consumption worldwide increased 68% between 1980 and
2003. The leader has in-disputably been the USA where some two-thirds or $ 6.6 trillions
out of the $ 10 trillions American economy is consumer spending. About 40% of that ($ 3
trillions) is spending on discretionary products and services. Retail turnover in the EU is
approximately Euros 2000 billion and the sector average growth looks to be following an
upward pattern. The Asian economies (excluding Japan) are expected to grow at 6%
consistently till 2005-06. Positive forces at work in retail consumer markets today include
high rates of personal expenditures, low interest rates, low unemployment and very low
inflation. Negative factors that hold retail sales back involve weakening consumer
confidence.

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