Mr.Trump's late night twitter blunder that involved a typo had left the Twitter users puzzled. The typo namely "covfefe" had been later deleted by the President yet it got people talking. He inadvertently typed 'covfefe' instead of typing ‘coverage’ and his tweet went viral. He tweeted, “Despite the constant negative press. This was the birth of. But will this buzzword become a word in itself in the future? Only time will tell Do the voters vote for their favourite candidates by making instinct decisions? Or are they making rational decisions? Do people find enough time to vote for his favourite candidate on the basis of reasoning i.e. by considering the candidate’s policies, his vision etc.? Or are they finding shortcut ways to select a particular candidate by making their first impressions? Through a compendium of various research projects, the writer says why the voters vote for a candidate. The basic idea that the article talks about is that Political decisions are based upon a person’s competitive appearance. Impressions matter especially for the unknowledgeable politically-ignorant couch potatoes