text messages are used by youth and adults for personal family business and social purposes governmental organizations use text messaging for communication between colleagues the sending of short informal messages has become an accepted part of many cultures as happened earlier with emailing this makes texting a quick and easy way to communicate with friends family and colleagues including in contexts where a call would be impolite or inappropriate calling very late at night or when one knows the other person is busy with family or work activities like mail and voicemail and unlike calls in which the caller hopes to speak directly with the recipient texting does not require the caller and recipient to both be free at the same moment this permits communication even between busy individuals text messages can also be used to interact with automated systems for example to order products or services from commerce websites or to participate in online contests advertisers and service providers use direct text marketing to send messages to mobile users about promotions payment due dates and other notifications instead of using postal mail email or voicemail since the invention of social media many people have been better able to connect with each other and also to keep up to date with the lives of their friends families and even celebrities to such a degree which was previously impossible