Today scientific outlook and capitalism are guiding principles of human civilization. These two things becomes context of ethics, morality and virtues. Science stands of libration from tentacles of ignorance and irrational beliefs and capitalism means supremacy of endeavor, liberalism and utilitarianism. Though impressive it appears it is not without grave danger. The most critical of them is narrow, anthropocentric and materialist bias which is leading us towards enviornmental disaster. Dharmic ethical values provide an alternative. In fact it is the most fundamental thought of India that makes it different from the rest of world, including other eastern cultures. The story of Hiranayaksha-Hiranyakashipu of Srimad Bhagvata Mahapurana provides us the answer. The life and teachings of Prahlad as narrated in Srimad Bhagvatam is one of the most sublime part of Sanatana dharma. His teachings are recorded in Prahladopakhyana. Bhakta Prahlad is one of most cherished character of Puranic literature and his life and teachings gives us a nice overview of dharmic value universe vis-à-vis others. Prahlad personifies ideals of devotion and Varnasharama duties. Mighty Asura King Hirany-aksha (meaning one who eyes on gold and riches) assaulted earth and took her to the nether region. Gods and sages prayed to Bhagwan Vishnu to save Earth. Vishnu assumed Varaha (Boar) Avatar and liberated the Bhudevi (the earth goddess) killing Hiranyaksha. Hiranyakashipu, his younger brother performed severe penances and acquired great powers from Brahma. As a king he became proud and greedy. He forcefully snatched the Havis meant for Gods and other deities. Prahlad was son of Hiranyakashipu. He had got Pradesha from Narada Muni while he was in mother’s womb. Prahalad developed divine qualities detested all Aasuric values.In the story Prahlad was sent to Guru. The King wanted his son to accept ‘materialist’ values. At the Gurukula on being coaxed to tell his mind, Prahlad replies to Shandaamarka, disciples of Guru Shukracharya’s : Those men whose mind remain attached to worldly possessions are affected by Maya the delusional power of Bhagwan and they wrongly see things as ‘mine’ and ‘others’; I bow to that Bhagwan who is the lord of Maya. When such Bhagwan bestows grace, the minds of men are purged of those animal instincts which creates false distinction as this is I and that is different from I. That Parmatman (supreme soul) is this Atman (individual soul) and deluded people distinguishing in ‘mine’ and ‘others’ expound That only. When Hiranyakashipu came to know of his son’s devotion to his enemy Vishnu, he devised many plans to kill Prahlad. During all tribulations Prahlad remains equanimous and steadfast in his conviction. Vishnu assumed form of Narsimha (half lion and half man) and killed the Aasura king. When Bhagwan asks Prahlad for boon, he says –‘Grant me that intense love, O Lord, which the ignorant bear to worldly things, may I have the same love for Thee; May I have the same intensity of love for Thee, but only for love's sake!