Social media appears louder than ever, dominated by advertising, repetitive videos, and increasingly artificial content. At the same time, many users—particularly younger ones—are posting less or abandoning platforms altogether. A large global study indicates that social media usage has declined by nearly ten percent, a phenomenon now referred to as "posting zero." This term describes a growing tendency where users continue to consume content but consciously avoid sharing their personal lives online. One explanation is that social media no longer feels authentic. In the past people shared ordinary moments; however, modern feeds often appear overly polished, commercialized, and detached from reality. As a result, many users experience social pressure, fear public judgment, or feel moral discomfort when posting positive content during periods of global conflict or crisis. Consequently, silence becomes a form of disengagement. Another contributing factor is the rise of automated accounts and artificial engagement, which reduces genuine interaction and leaves platforms feeling increasingly impersonal. Many users therefore hope for a return to spaces where real people share small, honest moments.